Aurora Dedicated Breast MRI
To AIS Insiders: Dedicated breast MRI is a stand-alone subject worthy of a separate website. The portal here allows this functionality. Breast MRI is also a major investment for Alliance, and deserves/requires a focused approach to attract patients and referring physicians not locked into a major healthcare provider’s referral net.
A significant design issue is whether to have Patients & Providers have different experiences (I vote yes, so far). And how to manage this with a top level emphasis against sub-menus on technologies. Need to provide example and suggestions.
Example Copy: Breast cancer is one of the scariest subjects around. At AIS we invested in the only FDA cleared technology for early detection of breast cancer, at its earliest stage when the best chance of treating (develop this text).